HUMAN CREATIVITY, AI EFFICIENCY.

I started making home movies as a kid - just a camera, a few friends, and a need to create something from nothing. That instinct never left.

Over my decade+ career, I have had the opportunity to work with top brands: Therabody, LaserAway, Headspace, CBS, and many more. With experience spanning health & wellness, beauty, entertainment, legal, and tech, my success is rooted in my experience and expertise - I create content that convert interest into action and engagement into revenue. I iterate on ads that convert and scale high-performing campaigns that grow your ROAS (return on ad spend).

LET’S TALK AI.

Creative volume has exploded. Channels move fast and audiences expect more. I can integrate generative AI into my creative process to give deliver more content, more ad variations, delivered faster and with greater efficiency. This allows us to test more, learn faster, and scale what works for you.

MY SKILLS.

Pre-production: ad concept development, scripting, creative direction

Production: asset production (photo, UGC, and video), production management, content creation

Post-production: video editing, motion graphics, color correction, sound mixing

Generative AI: human creativity + AI efficiency work together to cut production times and costs